Dashboard Agents Web Checkout Integrations KMP SDK Web SDK API

Changelog Welcome

Dashboard

Superwall AI Overview Paywalls & Flows Templates

Revenue

Proceeds Sales Cohorted Proceeds ARR MRR Realized LTV per new user Realized LTV per paid user

Subscriptions

Active Subscriptions Paid Conversion New Trials Trial Conversion New Subscriptions Auto Renew Status

Paywalls

Initial Conversion Paywalled Users Paywall Rate Paywall Conversion Conversions Checkout Conversion

Users

New Users Active Users

Retention & Churn

Subscriber Churn Refund Rate Subscription Retention

Advertising

Ad Spend ROAS CPM CPT (Cost per Trial)CPP (Cost per Paid User)Blended CPT

Adding Products Surveys Users Subscription Management Managing Localization Updates

Creating Projects Account Management

Guides

Query ClickHouse Superwall Skill Superwall CLI Superwall MCP RevenueCat Migration Guide Pre-Launch Checklist Using Flows for Onboarding Showing Unique Paywalls Abandoned Transaction Paywalls First Touch Paywalls Feature Gating Custom Actions Presenting Paywalls from One Another Creating a Countdown Timer Managing Connectivity Issues Building Mult-Tier Paywalls

Charts

Ad Spend

Learn what the Ad Spend chart measures and when to use it.

Ad Spend chart

What it shows

Ad Spend shows the daily spend reported by your connected ad network accounts, currently Meta.

How to use it

Track what your campaigns cost alongside what they return. Break down by Acquisition Campaign to compare campaigns, or view it next to ROAS.

Good to know

Spend syncs from Meta once a day, starting from the date you connected your Meta account. Earlier spend is not imported.

Advertising charts appear once performance marketing is enabled for your app. See Meta Ads.

How is this guide?

Subscription Retention

Learn what the Subscription Retention chart measures and when to use it.

ROAS

Learn what the ROAS chart measures and when to use it.

On this page

What it shows How to use it Good to know