Dashboard Agents Web Checkout Integrations KMP SDK Web SDK API

Changelog Welcome

Dashboard

Superwall AI Overview Paywalls & Flows Templates

Revenue

Proceeds Sales Cohorted Proceeds ARR MRR Realized LTV per new user Realized LTV per paid user

Subscriptions

Active Subscriptions Paid Conversion New Trials Trial Conversion New Subscriptions Auto Renew Status

Paywalls

Initial Conversion Paywalled Users Paywall Rate Paywall Conversion Conversions Checkout Conversion

Users

New Users Active Users

Retention & Churn

Subscriber Churn Refund Rate Subscription Retention

Advertising

Ad Spend ROAS CPM CPT (Cost per Trial)CPP (Cost per Paid User)Blended CPT

Adding Products Surveys Users Subscription Management Managing Localization Updates

Creating Projects Account Management

Guides

Query ClickHouse Superwall Skill Superwall CLI Superwall MCP RevenueCat Migration Guide Pre-Launch Checklist Using Flows for Onboarding Showing Unique Paywalls Abandoned Transaction Paywalls First Touch Paywalls Feature Gating Custom Actions Presenting Paywalls from One Another Creating a Countdown Timer Managing Connectivity Issues Building Mult-Tier Paywalls

Charts

CPM

Learn what the CPM chart measures and when to use it.

CPM chart

What it shows

CPM shows your cost per 1,000 ad impressions, from the spend and impressions your connected ad accounts report.

How to use it

Monitor what reach costs over time and compare it across campaigns. A rising CPM with flat results means you're paying more for the same audience.

Good to know

CPM comes from spend and impressions alone. It doesn't depend on install attribution, so it works even for campaigns with no attributed installs yet.

Advertising charts appear once performance marketing is enabled for your app. See Meta Ads.

How is this guide?

ROAS

Learn what the ROAS chart measures and when to use it.

CPT (Cost per Trial)

Learn what the CPT chart measures and when to use it.

On this page

What it shows How to use it Good to know