Charts
CPT (Cost per Trial)
Learn what the CPT chart measures and when to use it.
The example above is flat because this app doesn't offer trials.
What it shows
CPT shows ad spend per trial start, cohorted by install date.
How to use it
Break down by Acquisition Campaign to compare what a trial costs you from each campaign.
Good to know
Because values are cohorted by install date, daily buckets miss most spend-to-trial matches. The chart defaults to weekly intervals and warns you when Daily is selected.
If your app doesn't offer trials, use CPP instead.
Advertising charts appear once performance marketing is enabled for your app. See Meta Ads.
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